Our Marketing Strategy

Our success in residential letting for our landlords is due to our powerful internet marketing strategy. We will advertise your property on the internet through our numerous marketing partners network and local press to locate our landlords suitable tenants swiftly.

We use the most update date technology to market your property, as follows.

• Full colour details including floor plans
• Email alerts
• SMS Text alerts
• Local press advertising
• Easy to use website, www.reedresidential.co.uk
• Prominent shop frontage
• Listings on rightmove.co.uk , primelocation.co.uk, propertyfinder.com, findaproperty.com and up to 20 other property portals that provide us on average 60 leads per day.

Reed Residential property management leads the way with an impressive track record, and well earned reputation for excellence. At the core of our management practice is a straight forward principle, to provide the optimum service with the minimum of fuss but with maximum efficiency.

We set high standards and maintain them by recruiting and retaining experienced and genuinely helpful staff.  We take pride in caring for our clients properties and go out of our way to rectify problems as they arise. Keeping clients well informed is another central part of our service. Reed residential have invested heavily in the latest technology to ensure that our accounting and overall communication is as efficient and streamlined as possible. We feel strongly that openness and transparency are vital for successful working relationships; therefore we aim to respond quickly, clearly and without unnecessary jargon. Plain speaking means that everyone is aware of the circumstances, leaving no room for misunderstandings. When it comes to maintenance we never compromise: we only accept the highest standards of workmanship. In resolving problems promptly and striving for excellence in everything we do, we take the worry out of maintenance matters and offer our clients that most valuable commodity peace of mind.

We prepare an inventory and schedule of condition of your property and will check the tenant in to the property at the start of the tenancy, Reed Residential will then continue to collect rental payments, make immediate contact with the tenant if payments are not made (and follow set procedures to collect any arrears). We will visit the property on a regular basis to check on the condition and arrange for any necessary maintenance, and will issue you with a report of our recommendations. Any property maintenance will be handled in accordance with our assigned authority and we will arrange for our contractors to gain access to carry out any works. At the end of the tenancy, we will serve all necessary notices upon your instruction. Checkout procedures will be followed and the deposit monies will be handled as necessary.

A gas and or an electrical safety test can be organized by Reed Residential by one of our specialist contractors who will be fully qualified in their particular field. All of the contractors that we select we believe are competent and offer prices which are good value but we are unable to provide a personal guarantee as to the standard of workmanship. Finally, the initial rent and deposit monies are collected in cleared funds and only after we have advised the tenants of their obligations and signed the tenancy agreement will we allow them to take possession. The tenancy is then handed over to you or your representative to collect rents and provide a management service to the tenants, you will be required to register the deposit with a dispute resolution service in line with the Housing Act 2004 prior to letting your property.

A full statement is accounted to you for the monies paid less our commission, fees, agreed outgoings and taxes (if applicable), along with a copy tenancy agreement and an inventory check in report (if applicable).

This service is suitable if you want your property to be widely marketed to achieve an early letting with the best possible rent, and has the reassurance of an independent credit check of the applicant. Ideally we would only look at this service if you live near your property and would be confident in dealing with all tenancy matters; it will be very surprising how time intensive managing your property can be.  We will also advise you on estimated rental income, give advice and guidance on preparing then marketing the property to the widest possible audience using our proven methods including our website to boards, property portals and the local press.

Reed Residential will interview the prospective tenants, accompany viewings of the property and negotiate offers on your behalf to secure the best possible terms. References are then taken, including a full credit reference by an independent company.

We will prepare a Reed Residential bespoke tenancy agreement in line with the Housing Act, Landlord and Tenants Acts and any other legal documentation that may be required by your mortgage company.

Consent To Let

If you have a mortgage you must obtain consent from your mortgage lender. If your interest in the property is leasehold your lease may require you to obtain consent from your landlord prior to sub letting.

Tax implications

Income tax is payable on all rental income arising from property in the United Kingdom regardless of the residential status of the landlord. Landlords living in the UK should include details of their income and expenditure when completing their income tax returns in the usual manner. Under the 1995 Finance Act, the lettings agent is obliged to advise the Inland Revenue that a letting has been arranged for a landlord who is non resident for UK tax purposes The Agent is liable for the payment of any tax, which arises from the letting and must therefore retain monies at the current tax rate, to cover this liability. Non resident landlords can apply to the Inland Revenue for an assessment on income from rental property. If this is granted, then the Inland Revenue will issue an exemption certificate and the agent will then be no longer bound to retain tax on the rental income. Reed Residential does not undertake to submit your tax returns and would recommend that you appoint an accountant to handle your tax affairs.